Is Advertising on Elevator Doors a Good Marketing Strategy?
The marketing world is an ecosystem that is constantly on the lookout for innovative ways to advertise products and services. New advertising tools keep popping up from time and time, and businesses keep evolving their marketing strategies as markets change. Now, in this ever-expanding realm of innovation, an idea comes around now and then that revolutionizes the way we see things. Such ideas stand the test of time and back up their existence by proving their effectiveness consistently. The concept of elevator door advertising is an example of the phenomenon discussed above. Many people don’t see the advertising opportunity that elevators provide. Think about the time that people spend in elevators while traveling from one floor of a building to the other. Imagine if instead of mindlessly staring at the bay doors of an elevator, people were being subjected to advertisements. Think about the impact that well-thought-out elevator door ads can have.
Is elevator door marketing as good as it sounds?
Think of the last time you felt excited upon the prospect of entering into an elevator. Most people don’t feel anything at all when they step into the machines designated to carry them across different floors of a multi-storeyed building. In other words, people riding elevators are bored to death. During the short time span that they spend in elevators, they’re usually eyeing for something interesting. This untapped attention is the magic ingredient that makes elevator door advertising as good as it sounds.
What ads are best suited for this advertising platform?
The first thing that you consider while drafting an ad of any kind is your target audience. If you’re advertising for a company that sells leather jackets, your customer base will not come from people who prefer wearing formal clothing on a day-to-day basis. In other words, you are more likely to sell a leather jacket to a biker than to the partner of a law firm. However, there’s one more thing that you need to be mindful of while creating elevator door ads. The ads you put on elevators must be interesting. Your goal is to captivate your target audience in such a way that it doesn’t forget about your product as soon as the elevator ride ends. Conversions will only happen if the person who saw your ad in an elevator remembers it by the end of the day. For instance, humorous ads are well-suited to be put up on elevator doors. As long as the ad you design strikes a balance between entertainment-value and audience-specificity, you’re good to go!
How do you find elevators where you can advertise your products?
Well, you can begin by deploying elevator advertising measures in the elevators of your own company. From there, you can think of potential buildings that would offer you their elevators for advertising purposes. Such leads are not difficult to come across. Just make sure that the building where you put up your elevator advertising campaign is relevant to your message. For instance, if you’re trying to sell groceries, advertising in the elevators of a residential complex is a good idea.